Luster specializes in high-tech experiential activations that enable event guests, fans, and social followers, to engage with brands in truly unique ways. In 2011, we invented Hashtag Printing and today our products have been featured at over 1,500 events in 200 cities across the world, including iconic cultural experiences like the Grammy Awards, Olympics, Super Bowl, and Comic-Con International. Headquartered in Brooklyn, NY, our offices now wrap the globe in ten different countries.
With an ever-growing client list, we’re adding new team members and experiencing record company growth. We've achieved this with a highly motivated and diversely skilled crew. We’re looking for people who want to be part of something from the beginning and help grow it into a global powerhouse.
We are looking for a highly motivated candidate that is comfortable working on all aspects of marketing: campaign ideation, content creation, results tracking, advertising management, etc. As Luster expands internationally, this will involve working with our creative department, translations, third parties, and partners all over the world.
Working independently and managing your time well are essential to succeed on our team. But most importantly, we’re looking for a candidate that is eager to learn new techniques, problem solve quickly, and push the team forward.
Here are some areas of responsibility:
Digital advertising, SEM, email marketing, social media, and any paid or partner channels.
Help develop content for all channels.
Collaborate with teams in-house and around the world.
Analyze results and optimize systems for results and cost.
Identify and implement new marketing platforms and strategies.
Digital and print copywriting.
Localize and curate content specifically to target audiences.
EXPERIENCE AND SKILLS
1+ years experience in digital marketing preferred.
1+ years experience in B2B marketing preferred.
Ability to work independently and problem solve quickly.
A passion for emerging marketing technologies and a willingness to test new strategies.
Knowledge of A/B content testing and analysis.
Working knowledge in the following advertising and social platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Adwords
Working knowledge in the following software platforms: Google Analytics, Adobe, Salesforce (or equivalent), Pardot (or equivalent), Excel
Luster is a truly unique company - a profitable, growing start-up that has never taken any outside investment and has no plans to exit. This allows us to optimize for the long-term success of the company. We will not burn ourselves out chasing a billion-dollar exit. We will not waste time raising that next round of financing. We want to build a company that provides tons of value to our clients while providing a fulfilling, challenging and fun place to work, today and for decades to come.
Luster HQ is a laid back environment, full of hard workers that trust and rely on each other to deliver the best work possible. Everyone regardless of role or experience is asked to think about how we can be a better company.
We pride ourselves on our transparency into how the business is run and how decisions are made. Everyone in the office should understand how they directly add value to the company, while also understanding, and learning from, the work of their colleagues.
BENEFITS AND COMPENSATION
In addition to a competitive salary, we offer an annual bonus as well as something that sets us apart from most other companies: our Share Appreciation program. This program ensures that as employees contribute to increasing the value of the company in the long-term, they are able to participate in that appreciation, in the form of a cash earn-out. There’s a lot of advantages to this program over conventional Stock Options, but we’ll save that for when you interview with us. Here’s a summary of our benefits and compensation:
Share Appreciation program
Health, Dental and Vision Insurance
Pre-tax commuter benefits
Pre-tax FSA accounts
Office snacks, Nespresso and Brooklyn Roasters coffee
Threes Brewing beer on tap
Monthly catered lunches
We encourage employees to take as much vacation they feel is appropriate, necessary, and/or desired. As long as goals are being met, there is no cap.
Luster is committed to Equal Employment Opportunity through attracting and retaining a diverse team of employees and creating an inclusive environment for all. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
APPLY FOR THIS POSITION